Designers and other content creators are constantly changing and adapting their websites, as we ceaselessly experiment with different styles, which have been constantly evolving as a response to the latest design trends. This allows them to stay competitive; guaranteeing that the website always looks modern and professional.
We aren’t sure what 2021 has in store for us, but rest assured that these styles will not be going anywhere any time soon. People have taken a liking to various minimalist styles, as the focus is shifting to simplicity and ease of use of the website.
The following are the web design trends that were most prominent during 2020 and which will continue to be commonly used over the coming years.
- Dark Mode
This is a simplistic yet highly sought-after style. It entails placing light coloured text, icons and other elements on a dark background. Numerous platforms, such as Facebook, YouTube and Instagram are switching off the lights. This style is considered elegant, causes less eyestrain and consumes less energy. Many websites have been using this style in their latest updates with great success.
This design dominated 2019 and 2020, and will not end anytime soon.
A style from the past; emerging in the late 1950s, when an artist had their Black Paintings exhibited at the Museum of Modern Art in New York. This style is bound to stay popular and even though many features have changed over the years, its core essentials have remained constant. We can also observe that minimalism is trending once again. Moreover, thanks to minimalist User Interface (UI) users can navigate through the website with ease.
Cramming unrelated information into one section can make it difficult for users to find the services you offer, but such designs minimize the amount of information users view on each webpage.
- Layers and Floating Elements
These layers and floating elements can showcase products in a visually appealing way. This recent trend converts an image by applying a pseudo-3D effect, which can be done on text, icons or graphics as well.
When first seen, it can look like it has overlapping layers, and with different colours it can certainly make for unique websites.
- Black & White
In 2020, many people travelled through time, going back to when photographs were Black & White. With other trending designs, such as Minimalism, the black and white trend has also recently emerged and it is often used simultaneously with other designs. To some, this can be seen as elegant, modern and very aesthetically pleasing.
However, with that being said, one must ensure that all photographs are of very high quality when using such designs. It is recommended to use 3 shades of grey, as this makes the photographs and other icons stand out.
- Video Headers
A vital component for visual designs is an image. This helps a prospective client know what the brand is offering. However, videos have the ability of giving website visitors a live experience.
Most of the world benefits from a fast internet connection, so embedding a video on your landing page will not freeze users’ devices and this, in turn, will provide the users with immersive and interactive experiences. This trend has the power of engaging your audience, which, as a result, stay on your webpage for a longer time. In 2019, plenty of websites started using short-clips and the trend has continued well into 2020.
We can already see that diversity will dominate the web design world in years to come. Trends will range from flamboyant to simplistic designs and web designers have an array of choices that can help them grab the attention of users. Furthermore, web design is responsible for 95% of a visitors’ first impression of a brand. This is why business have now realised the importance of great designs to maximise sales.