Telecommunication involves exchanging information over a network, which has helped businesses grow substantially. Networking means connecting with other businesses and clients to maximise one’s growth opportunities. The channels of telecommunication include: email, telephone, social-networking sites, websites, blogs, software-sharing and web-conferencing programs. Every business must realise the importance of making the best use of these modes and take advantage of emerging opportunities, in order to reach a broader audience.
Roles of telecommunication:
Customer service – the telephone and email remain a vital part of a customer service strategy. By using call management techniques, one can handle incoming calls quickly, even when all lines are busy. Moreover, one can route calls to the employee with the skills needed to deal with the respective issue. Alternatively, callers can be given the facility to choose from different options available, depending on the type of inquiry. Email can also be used to communicate and correspond with customers and business partners alike. It is used to promote products and offers, through newsletters, or deal with customer complaints and get feedback.
Collaboration – efficient internal communication is vital in every business. Telecommunication allows information to be shared internally and across different departments. It helps improve performance in areas such as, new product development, customer relationship management and day to day problem solving. This collaborative complex problem solving makes up most of the work for many employees. Furthermore, telecommunication enables project teams to move forward and make decisions efficiently, even when other members cannot attend meetings. These members can join a teleconference or web conference. All they need is a smartphone and internet connection.
Remote working – many employees, especially in sales and service teams spend most of their time visiting customers, travelling or working from home. Mobile telecommunication is thus an essential part of their work, which allows them to work productively on the move. Surveys show that 40% of businesses state that more than a third of their employees are remote or mobile workers. This shows how vital telecommunications has become for most modern businesses.
Businesses must determine their telecommunication strategy, that is, how telecommunication will benefit the company most. An example of a successful strategy would be to use web conferencing to build a relationship with a company based in a foreign country before expanding operations to the said country. Furthermore, telecommunication can be used to cut overhead costs by using software that allows employees to work remotely and collaborate on projects from different locations. Moreover, a virtual assistant could be used instead of hiring a full-time assistant, to set meetings and book appointments remotely. For such services and information you contact Clamtech on +356 2090 8800 or by email on: [email protected]